Effective patient recruitment and retention are vital for clinical trials and healthcare initiatives. Traditional methods often fail due to a lack of genuine representation and authenticity, leading to underrepresentation of minority groups and skewed research outcomes. To address this, recruitment strategies must prioritize authentic representation by understanding and respecting the cultural, social, and linguistic nuances of different communities. This includes collaborating with community leaders, using culturally sensitive communication, and employing diverse media channels that resonate with target populations. Authentic representation builds trust and fosters inclusion, encouraging participation and maintaining engagement throughout the study. It ensures research findings are more generalizable and reflective of the broader population. Prioritizing genuine representation enhances study validity, improves health outcomes, and promotes equity in medical research. Moving beyond the status quo and adopting inclusive, representative strategies is both a matter of fairness and a scientific necessity for advancing healthcare.

CEU: 1.00 ACRP

Speaker:

• Tania Martin-Mercado, MS, MPH, Chief Executive Officer, Phronetik

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