Our industry struggles with inefficiencies in conducting clinical trials effectively and on time. While issues like poor communication between sponsors, contract research organizations, and sites, and even excessive reliance on technology, are often highlighted, the core issue lies in human behavior. The natural reluctance of individuals to embrace change (whether driven by fear or disinterest), coupled with leaders' inability to communicate and sustain changes effectively, hampers progress. This session will delve into how clinical research professionals across all roles can enhance their careers and drive industry-wide improvements by mastering change management and fostering acceptance. By learning to navigate and implement change effectively, professionals can significantly contribute to their organizations and the broader clinical research field.
CEU: 1.00 ACRP
Speaker:
Christine Senn, PhD, CCRC, CPI, FACRP, SVP, Site-Sponsor Innovation, Advarra
Watch a Sneak Peek into the Session Content: