Solid Colors Are Your Best Friend

Stick to solid, muted earth tones like soft blues, neutrals, and browns. These colors look great on camera and won’t distract from your message. Avoid thin stripes, small patterns, or high-contrast outfits. These can create strange visual effects that pull focus away from you. If you’re wearing white, layer it with a blazer or vest to soften the brightness. Similarly, all-black outfits can create contrast issues, sometimes making you look like a “floating head” depending on the background. 

You may be fitted with a small microphone to ensure high quality sounds. Shirts with collars or blazers work well to hide the mic.

Choose Clothes That Fit and Flatter

Wrinkle-free and well-fitted clothing is key. Loose threads or lint will stand out on camera more than you think. If you’ll be seated, check how your outfit looks when sitting down. What fits well standing might bunch awkwardly in a chair.

Go Easy on Accessories

Keep jewelry and other accessories simple. Flashy, oversized pieces can reflect light unpredictably, and noisy bracelets can be a distraction if you’re someone who talks with your hands. Your outfit should enhance your presence, not compete with it.

Prioritize Confidence

Comfort matters. Choose an outfit you feel great in, as long as it fits the guidelines above. Confidence translates on camera. And when you feel good, it shows. Our job is to make you feel comfortable, but a little wardrobe confidence goes a long way.

Clothing tips compiled from the Storytellers Studio blog.